Wet N Wild photofocus Concealer | Review

Dark circles take a very long time to fade, hence the easiest way to combat them is using a concealer. I had just one concealer (MAC moisture select) and was looking for an option for everyday use. Hence when Wet N Wild photofocus concealer was launched on Nykaa, I picked one immediately. Now, this has become a staple in my daily routine. Let’s find out whether this concealer is worth a try?

Wet N Wild photofocus concealer

Price: This concealer comes for Rs.399. This is by far one of the cheapest (and good) concealers I’ve ever come across!

Availability: Wet N Wild products are Nykaa exclusive, as of now.

Wet N Wild photofocus concealer

Shades: There are 5 shades available out of which I got Medium Tawny. This will suit people with medium complexions and have light to moderate dark circles. This shade has a yellow undertone which also brightens up the undereye area.

Wet N Wild photofocus concealer

Texture: The concealer is neither too thick nor thin. It feels more like a tinted moisturizing cream as it glides on smoothly and blends beautifully under the eyes. I usually blend it with a smaller stippling brush. It doesn’t feel heavy or cakey.

Wet N Wild photofocus concealer

Pigmentation & staying power: I would say the Wet N Wild photofocus concealer gives medium coverage, more towards a natural finish. It wouldn’t (entirely) cover intense dark circles but will definitely hide the moderate ones. Also, due to the yellow undertone, it not only covers dark circles but also brightens the undereyes.

The concealer stays pretty much the entire day (office hours ~ 9.30 to 7.30). I set it with a finely milled powder after application and then it stays put. I blot my face 2-3 times a day (perks of being an oily skinned person) and sometimes apply a fresh layer of powder under my eyes, but that is not always.

Wet N Wild photofocus concealer

My verdict on Wet N Wild photofocus concealer:

I am in love with this concealer, to an extent that I haven’t touched my MAC concealer after getting this! I wear it every single day to my office and I love how it brightens up my under eyes. The packaging is very convenient too. There is a restricted gap in the tube which removes all excess product and only desired amount remains on the wand. I make 3-4 dots under my eyes and blend. I never layer my concealers because firstly, I don’t need to as I have mild darkness and secondly, if I did then they crease heavily (I have fine lines which give the appearance of concealer creasing). Yeah yeah I am getting old!

Tip: When it comes to concealers, less is more. unless required, just make some dots and blend it in for a natural look. I’ve tried sweeping the wand across the entire under eye (was mimicking few youtubers) which made my concealer crease badly due to excess product. Also, set it with a very finely milled powder (with/without pigment). Because if the powder is not finely milled, it is again going to crease your under eyes. I prefer Lakme 9 to 5 primer+matte powder foundation for setting my under eyes.

Wet N Wild photofocus concealer will suit those having mild to moderate dark circles, those looking for a natural finish and moisturizing properties from a concealer. And specifically, it is not good just because it is affordable, it is good because it does its job perfectly.

Smiley points to Wet N Wild for being cruelty-free!

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8 thoughts on “Wet N Wild photofocus Concealer | Review

  1. I love my Mac Pro Longwear and if you say you haven’t touched your Mac concealer after trying this it means I have to try it too! Sounds so good!

    • Bhumika says:

      Yes! MAC one seems to give a drying effect after 3-4 hours but this one doesn’t!! Thanks for stopping by dear! <3

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